My approach

I’ll listen first, ask the challenging questions, identify what matters most and turn it into a clear plan.

How I work

I bring an experienced, objective view to your business. Each engagement is bespoke, based on your own goals and needs, and advice and recommendations are developed to deliver impact as quickly as possible.

Where it helps, I have a network of specialists and agencies who work on projects with me. They have delivered for me before, and that network saves you the time of finding the right skilled people yourself.

There are typically three levels of engagement.

Giles Polito
01

Fractional CMO

Working alongside you and directing your team to deliver results against an agreed plan: from brand positioning and marketing strategy to websites, digital, campaigns, customer acquisition, retention and performance improvement.

You get Director-level marketing expertise when you need it, without the cost or commitment of employing a full-time marketing director. You decide the level of commitment based on the scope of the work and the teams involved.

02

Specific projects

You may need to accelerate a project, add resource to one area of the business, or get an objective view for a team that is too close to the everyday.

From one-day workshops to digital reviews, the recommendations are written up and remain valuable for years ahead.

03

Ongoing strategic advice

A lighter touch: a strategic ‘critical friend’ who is there when you need advice and objective input.

Knowing your business in detail, I can give you that extra support at every level, from Board meetings to informal feedback.

Let me know if you’d like to arrange an initial chat.

Contact

I look forward to hearing from you.

Fill in the form and I’ll get back to you, or book an initial chat using the link below.

Book an initial chat → [email protected]
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